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Ivan Karanovic
Commercial strategies | Brand portfolio management | Consumer Engagement & Activation | Key Accounts management | Budget management | International experience
Ivan Karanovic is a Product Category Manager at Philip Morris International, currently based in Belgrade, Serbia. His role involves overseeing product categories, which likely includes responsibilities related to brand portfolio management, consumer engagement, and activation strategies.13
Karanovic has a background that combines commercial strategies with key account management and budget management, indicating a strong focus on both the strategic and operational aspects of product management.23 His experience in the industry reflects a commitment to adapting to market trends and consumer needs within the tobacco sector as the company transitions toward smoke-free alternatives.
For further details about his professional journey and skills, you can view his LinkedIn profile under the username ivan-karanovic-96b0276.
