Ivan Chen

Ivan Chen is a CXM (Customer Experience Management) specialist with a passion for understanding and enhancing customer interactions with brands.

Ivan holds a Master of Science (M.Sc.) in New Media from The Chinese University of Hong Kong and a Bachelor of Arts (B.A.) in Advertising from South China University of Technology.

With a diverse professional background, Ivan has held key roles such as APAC Analytics Lead at 富達, Data Layer Specialist at HSBC Retail Banking and Wealth Management, Digital Performance Specialist at HSBC Retail Banking and Wealth Management, among others.

Ivan is focused on creating tools that cater to customer needs, building experiences that strengthen brand relationships, and ensuring a seamless customer journey from awareness to loyalty and advocacy.

His expertise lies in connecting customer touchpoints, leveraging technology to enhance customer experiences, and driving lifetime customer value for brands.

With a deep understanding of the evolving marketing landscape, Ivan helps clients navigate the customer-driven era by crafting connected customer experiences.