Mila van Ravensteijn

Mila van Ravensteijn is a seasoned digital marketing professional with over 10 years of experience in the industry. She currently holds the position of Digital Performance Lead Benelux at Holland & Barrett Benelux.1

Professional Background

Mila's expertise spans various aspects of digital marketing, including:

• E-commerce
• Google and Social Media advertising
• Tech tools
• Data partnerships
• Search Engine Advertising (SEA) and Search Engine Optimization (SEO)
• Display advertising
• Social Media campaigns
• Customer journey mapping
• Conversion Rate Optimization (CRO)

Career History

Throughout her career, Mila has held several notable positions:

• Digital Performance Lead Benelux at Holland & Barrett Benelux (current role)
• Senior SEA/Digital Marketing Specialist at OMD Nederland
• Online Advertising Specialist at Omnicom Media Group
• Senior SEA/Online Advertising Specialist at Brandfirm.nl
• Trainee in Online Advertising at Brandfirm.nl
• Affiliate Marketing Manager (EMEA) at Wuzzon
• Online Marketeer at Tropenmuseum and Het Parool

Education

Mila's educational background includes:

• Bachelor of Science (BSc) in Media, Information, and Communication
• Minor in City Marketing in Europe at Amsterdam University of Applied Sciences
• HAVO at Het Nieuw Eemland - Meridiaan College

Skills and Approach

Mila is known for her collaborative approach and ability to work with multiple stakeholders. She has experience working with both local and international advertisers and shows particular interest in organizations with sustainable or social/cultural missions. Her skills in setting up and enhancing digital marketing campaigns, combined with her focus on customer journey mapping and website user experience optimization, make her a valuable asset in the digital marketing field.