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Ivan Chagoya
Global Marketing Director - Strategy - Innovation - Digital - CPG - OTC - Pharma - Human Health - Animal Health - LatAm
Ivan Chagoya is an accomplished and energetic multicultural marketing executive with extensive experience in various areas of marketing including upstream and downstream, digital, strategy, design thinking, and innovation in Fortune 500 corporations. With a background in consumer packaged goods (CPG), over-the-counter (OTC) products, and human & animal health sectors, Ivan has worked globally, particularly in Europe, Latin America, the US, Mexico, and Brazil. He is fluent in English, Spanish, and Portuguese. Ivan's expertise lies in global brand strategy, brand development, marketing strategy at regional and in-country levels, new product launches, multi-channel and omni-channel marketing, digital marketing, social media, branding, value proposition development, new business development, marketing analytics, innovation management, portfolio management, competitive intelligence, market research, packaging, media and advertising agency management, budgeting, P&L management, life cycle management, communication, team building, and leadership.