Iskra Georgieva

Iskra Georgieva is a results-driven eCommerce professional with a strong background in driving online sales through data-driven strategies and efficient processes. With a focus on developing omnichannel approaches, traffic generation, website optimization, analytics, and P&L ownership, Iskra excels in empowering teams to achieve common goals through relationship-building and streamlined processes. She holds an MBA from the University of Chicago, Booth School of Business. Iskra's skill set includes e-commerce sales, digital marketing, traffic generation, channel optimization, SEO, SEM, social media management, precision targeting, email personalization, website content management, site merchandising, multivariate testing, direct mail campaigns, project management, and forecasting.