Isabel Alemán

Isabel Alemán, also known as Isabel Iniesta Alemán, is a prominent academic and professional in the fields of communication, marketing, and social media. She currently serves as the Coordinadora Académica for the "Especialista en Social Media y Marketing de Influencers" program at UNIR - La Universidad en Internet, a position she held from November 2021 to September 2023.12

Academic Background

Isabel holds a Doctorate in Communication and a Bachelor's degree in Business Administration and Management. She is recognized for her expertise in marketing and has founded her own consultancy firm, MarketReal Consultores. Her research focuses on audiovisual communication and advertising, and she has participated in international research projects in Colombia and Europe.123

Professional Experience

In addition to her role at UNIR, Isabel is a Professor at various universities, including UDIT (Universidad de Diseño, Innovación y Tecnología) and UNED (Universidad Nacional de Educación a Distancia). She is involved in directing master's theses and supervising external internships across different programs.12 Her work includes creating educational content for courses and contributing to academic research in digital communication.13

Research Contributions

Isabel has published numerous scientific articles on topics such as communication, advertising, social media, and influencers. She is affiliated with several academic associations and has a notable presence in scholarly databases like ORCID and Scopus.123

Personal Interests

Describing herself as a "dragon tamer," Isabel enjoys sharing her knowledge with students and aims to equip them with the skills necessary to create value in society through effective communication strategies.1

For more details about her professional journey, you can visit her LinkedIn profile: Isabel Iniesta Alemán LinkedIn .1