Shalini Sharma

Shalini Sharma is an accomplished entrepreneur and digital marketing strategist based in Kolkata, India. She is the Co-Founder of Creative Pitara, a branding agency that focuses on innovative and creative marketing solutions for businesses. With a strong background in branding and communication, Shalini emphasizes the importance of storytelling in marketing, helping brands establish a significant presence in the digital space.

Professional Background

• Current Role: Shalini serves as a Manager at Webenza, where she is involved in client servicing and strategic planning since June 2022.
• Previous Experience:
  • Founder of Creative Pitara Unbox (August 2020 - October 2022), where she led various branding initiatives.
  • Brand Manager at Czarr Innovations (May 2018 - July 2019).
  • Marketing Manager at KolEvents (September 2017 - July 2019).
  • Senior Social Media Executive at Webenza India Pvt. Ltd. (April 2015 - August 2017).

Education

Shalini holds a Master's degree in Mass Communication, Marketing, and Management Communication from Commits (2013-2015) and a Bachelor's degree in English Honours from Shri Shikshayatan (2010-2013). She also completed an Advanced Digital Marketing Course from Digital Scholar in 2022.

Skills and Specialties

Her expertise includes:

• Brand Campaign Design and Execution
• Digital Marketing
• Content Marketing
• Packaging

Shalini is passionate about leveraging digital platforms to enhance brand visibility and engagement, believing that every business has a unique story to tell.12