Isaac Schechtman

Isaac Schechtman is the Vice President of Product for the Ad Exchange at Sovrn, a publisher technology platform. He joined Sovrn on January 3, 2024, and is based in the company's New York City office. In his role, he is responsible for evolving the Ad Exchange's product strategy and leading go-to-market efforts to enhance adoption and revenue growth for the platform.12

With over 15 years of experience in advertising and marketing technology, Schechtman has a comprehensive understanding of the digital advertising ecosystem. His previous positions include senior director of technical solutions at Criteo and VP of product and solution engineering at IPONWEB. His expertise spans both technical and business aspects of the industry, particularly in identity strategies and navigating the challenges posed by cookie deprecation.123

Schechtman has also been involved in significant industry initiatives, such as Google's Privacy Sandbox, which aims to address privacy concerns in digital advertising. He is an active participant in industry standardization groups and has spoken at major conferences on topics like transparency and the cookieless future.12

In summary, Isaac Schechtman brings a wealth of knowledge and experience to Sovrn, positioning him to play a critical role in advancing the company's Ad Exchange offerings amidst evolving market dynamics.