Isaac I. Munoz, Ph.D.

Isaac I. Muñoz, Ph.D. is the Associate Vice President of Marketing, Strategy and Insights at Texas A&M University, College Station.12 He brings a wealth of experience and expertise to this role, having worked in various industries before joining higher education.

Professional Background

Prior to his current position at Texas A&M, Muñoz had a diverse career path:

• He completed his doctorate in education at the University of Texas at Austin.1
• Worked at Southwest Airlines for about eight years as a senior business consultant in customer insights.1
• Spent approximately two and a half years at AT&T.1

Current Role and Responsibilities

At Texas A&M University, Muñoz's primary focus areas include:

Brand Trust and Measurement:

• Establishing brand metrics, measurements, and key performance indicators (KPIs).1
• Developing strategies to increase trust in the university's brand and programs.1

Marketing Centralization:

• Leading efforts to centralize marketing functions across the university.1
• Overseeing the transition of web teams and the creation of a centralized analytics team.1

Data-Driven Approach: Muñoz leverages data and analytics to guide the university in customer-centricity and brand development.2

Expertise and Interests

• Marketing strategy
• Consumer insights
• Brand development
• Data analytics
• Higher education

Muñoz is also known for his interest in storytelling through analytics, as evidenced by his participation in the Mays MasterCast podcast.3

Personal

Isaac Muñoz describes himself as a marketing strategist, film lover, academic, sports fan, and student of culture and consumerism.4 His diverse background and interests contribute to his unique perspective in his role at Texas A&M University.