Blake Norman

Blake Norman is an accomplished e-commerce professional currently serving as the VP of Ecommerce at PLAE (plae.co), a customizable footwear brand.1 With a strong background in marketing, digital strategy, and customer success, Blake has played a key role in driving PLAE's online sales and customer engagement initiatives.

Career Highlights

Blake's career journey includes several notable positions:

• VP of Ecommerce at PLAE: In this role, Blake oversees the overall online direct-to-consumer business strategy, including new product launches, seasonal updates, and promotional calendars.1

• Director of Ecommerce & Digital Marketing at PLAE: Prior to his current position, Blake held this role where he focused on maximizing the use of PLAE's eCommerce platform, creating site strategy and performance optimizations, re-platforming the entire site, building the customer success team, growing email CRM revenue, and launching a community affiliate program.1

• BlogHer: Blake held various positions at BlogHer, including Director of Client Services, Senior Manager of Client Services, and Manager of Client Services.1

• Charles and Helen Schwab Foundation: He worked as a Loyalty Programs Coordinator.1

• US Department of State: Blake served as an International Organization Affairs Intern.1

Education

Blake Norman holds the following educational qualifications:

• Bachelor of Science in Business Administration with an option in marketing from California State University - East Bay (2005)1
• Associate of Arts in Liberal Arts from Diablo Valley College (2002)1
• Shoptalk Retail Education Certificate (April 2022)1

Expertise and Achievements

Blake is known for his expertise in:

• E-commerce strategy and implementation
• Digital marketing
• Customer engagement and loyalty programs
• Platform optimization and re-platforming
• Team building and leadership

At PLAE, Blake has been instrumental in developing strategies to drive lifetime value in an industry where customers typically make infrequent purchases. He has helped implement a customized loyalty and referrals program that has resulted in 50% more repeat purchases annually.2

Blake Norman is described as "a doer and a thinker with natural leadership capabilities, and a positive attitude that just won't quit"3, highlighting his dynamic approach to e-commerce and digital strategy.