Iris Latour

Iris Latour is a prominent figure in the field of user research and insights, currently serving as the Customer Research & Insights Lead at Miro. In her role, she focuses on understanding user personas and enhancing customer experiences through various research methodologies, including quantitative surveys, in-depth interviews, and digital ethnography. Her work aims to inform Miro's strategies for product development and customer engagement, significantly contributing to the company's growth and user satisfaction efforts.1

Latour has a diverse background that includes experience in UX research, learning design, and agile facilitation. She has worked with major clients such as Google and Visa, leveraging her skills to optimize user experiences across different platforms.3 Additionally, she is a dedicated leadership coach, helping teams navigate complexities and foster collaboration.2

Her educational journey began in sociology and education, which laid the foundation for her career in design thinking and UX research. Latour has also founded several businesses focused on inclusive design and community engagement within the tech sector.32

Outside of her professional endeavors, Iris is known for her passion for music and literature, particularly dystopian sci-fi novels and underground music scenes.2