Erik Tarui

Erik Tarui is a Digital Marketing and Analytics Executive with a wealth of experience in driving growth through customer acquisition, up-sells, engagement, and retention.

He has a strong track record of exceeding performance targets at both Fortune 500 companies and early-to-mid-stage startups by implementing cutting-edge acquisition, analytics, and optimization strategies.

Erik is highly skilled in areas such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Advertising (Facebook, Instagram, YouTube), Influencer Marketing, Display/Native/Video Ads, Email Marketing & CRM, Mobile Marketing Automation, and more.

His expertise extends to Web Analytics, KPI Dashboards, Customer Insights, Predictive Analytics, Budgeting/Forecasting, Strategic Planning, Team Leadership, Vendor Management, and Business Development.

With a background in Business Administration and Management from Fullerton College and California State University, Fullerton, Erik has held key positions at renowned organizations including Numerade, Experian, M13 Company, Loot Crate, textPlus, Machinima, and Disney Interactive Media Group.

He has served in roles such as Vice President of Growth Marketing, Founder, Senior Director of Content Marketing & Social Media, Head of Marketing, VP of Marketing & CRM, Director of Engagement & Retention Marketing, among others.

Erik Tarui's career progression showcases his ability to drive significant growth and lead high-performance marketing teams while collaborating effectively with cross-functional departments and external partners.