Iñigo Merino

Senior Solutions Engineer & Innovation Council Leader at SAP - Advisory Council at Global Shapers Community

Iñigo Merino is a Senior Solution Engineer and Innovation Council Leader with deep expertise in digital transformation journeys for companies, having worked on over 100 projects across Europe and North America.

He holds a Bachelor's Degree in Marketing & Statistics, a Master in Business Administration from IE Business School where he was awarded 'IE Best Student' in 2015, and additional master's degrees in Data Science, Data Visualization, and Sales & Marketing Teams Management.

Currently pursuing a Ph.D. in Information Systems and Customer Relationship Management in Sales Area, Iñigo has gained practical experience in product & project management, innovation, and marketing at renowned companies like 3M, Microsoft, and Michelin Star restaurants.

He is an independent researcher for leading institutions such as GLG, Gartner, and the World Economic Forum, and serves as a lecturer at IE University, IE Business School, and EAE Business School.

Iñigo has received prestigious awards like the 'Telefonica Foundation Award' in 2009, 'Global Marketing Award' in 2017, and 'Most Innovative Employee at SAP' in 2018. He is a former Head of Global Shapers Community in Spain, Madrid, and currently plays a vital role as a member of the executive global Advisory Council for Global Shapers at the World Economic Forum, focusing on impact and knowledge.

You can connect with Iñigo Merino via email at inigo.merino@sap.com, follow him on Twitter at @tehen, and explore his insights and articles on various platforms like Xataka, Genbeta, Hipertextual, and Atresmedia.