Michelle Lo is a seasoned digital media professional with over 15 years of experience in the entertainment, telecom, retail, and FMCG industries. She has worked both on the agency and client sides, covering all aspects of digital marketing, media, technology, data science, IMC, and strategic communications on headquarters and regional levels. Currently, Michelle holds the position of Johnson & Johnson APAC Digital Media Excellence Activate Essential Health Lead, where she is responsible for implementing digital transformation across key areas, including baby, oral, fem care, and wound care. Her work experience spans across Asia and America, showcasing her vast knowledge and expertise of different markets. Michelle started her career as a market analyst in NY and later obtained her MBA degree from City University of New York-Baruch College.

Michelle is a well-known speaker in various industry events such as Digital Marketing & Strategy Innovation Summit, Smart Retail Summit in HK, Macau, Shanghai, and Beijing, Social Listening forum in TW, and J&J cross-sector Innovation Forums for TW & HK. Beyond her professional career, Michelle is a University of Houston alumna who studied BBA, Management Information Systems. Additionally, she has held previous positions at top-tier companies such as Facebook and Google, where she worked as a technical sourcer and recruiter.

Michelle Lo's comprehensive background showcases her expertise and experience in digital marketing and media. Her current role as the Johnson & Johnson APAC Digital Media Excellence Activate Essential Health Lead highlights her passion for implementation and transformation. She is a reliable source of knowledge in the industry and an effective speaker who shares her vision of strong digital marketing strategies.