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Alicia Victoria Broadus
Helping Grow Fortune 500 Brands, Influencers & Client Partners Through Emerging Digital Markets
Alicia Broadus is a seasoned professional with a diverse background spanning event management, community engagement, and marketing across prominent organizations such as Eventbrite, LinkedIn, NASA, TEDX Women, and more. With over 4 years of experience in community-facing roles, Alicia excels in strategic marketing, content development, and providing exceptional community support services. She has a track record of audience development for communities of various sizes, ranging from 7.5k to 300k-700k individuals.
Alicia's expertise includes integrated marketing communications for business, channel, brand, and talent development. She has completed over 30 professional-level courses in digital media, film, and marketing, covering a wide range of topics such as UX, content strategy, graphic design, branding, and email marketing. Her skill set extends to viral copywriting, niche marketing, and first-glance advertising, ensuring a comprehensive approach to marketing strategies.
Apart from her marketing prowess, Alicia has a strong background in mobile content development, consumer content solutions, and mobile consumer engagement apps. With an M.B.A. in Project Management and QA control, she blends strategic acumen with quality assurance proficiency. Alicia's technical skills are also noteworthy, including SEO and social listening using diverse CRM software, Google Analytics certification, big data analysis with SQL and Excel, and experience in paid social and display advertising.
In the realm of social media, Alicia is well-versed in marketing on various platforms including LinkedIn, Facebook, Google+, Instagram, Twitter, and emerging channels. Her toolset encompasses platforms like HubSpot, Buffer, Periscope, Photoshop, InDesign, Mailchimp, and Salesforce, reflecting her adaptability across different digital environments. With a strong foundation in analytics, process improvement, and an established creative network, Alicia showcases a keen eye for innovation and collaboration in her work.
Alicia's academic achievements are equally impressive, with a B.A. in film, video production, television, and entertainment production from Florida State University, complemented by an M.B.A. with a focus on marketing from Liberty University. She has also studied Literary Media Arts & Communication with honors at Duke Ellington School Of The Performing Arts SHS, Film/Cinema/Video Studies at Intercollege, and Economics at Georgetown University. With a combination of hands-on experience and a solid educational background, Alicia Broadus stands out as a multifaceted professional in the marketing and community engagement domain.