Ileana Zupo

Ileana Zupo is an experienced professional in the luxury market and selective perfumery industry, currently serving as the Marketing Manager at Acqua di Parma, which is part of LVMH Italia.1

Professional Experience

With over 20 years of experience in the luxury sector, Ileana has developed extensive knowledge in various aspects of marketing and communication.1 Her expertise includes:

• Marketing
• Trade Marketing (both Above-the-Line and Below-the-Line)
• Communication strategies

Current Role

As the Marketing Manager at Acqua di Parma, Ileana is involved in various initiatives and projects:

• Promoting collaborations with young artists, such as the COLLAB - Colonia Laboratory initiative featuring six young artists from IED (Istituto Europeo di Design)3
• Sharing updates about Acqua di Parma's participation in industry events and new product launches2
• Engaging with the brand's retail presence, including the opening of the first Italian Acqua di Parma café in Taormina4

Ileana Zupo's LinkedIn profile showcases her active involvement in the luxury fragrance industry and her role in promoting Acqua di Parma's brand initiatives and products.