Grand Junction High School

Western Washington University

Social Media Marketing Professional

- Develop, plan, and execute monthly and quarterly content calendars
- Ensure day-to-day posts are scheduled and published across Eddie Bauer social media chan­­­nels.
- Generate, edit, publish engaging written, video, and photo content for social channels.
- Work to guide creative development of innovative brand social creative, from concept to delivery
- Analyze insights and past performance to inform future content needs.
- Write clean, clear copy with authentic brand voice.
- Collaborate with team to ideate relevant and engaging social activations.
- Responsible for being up-to-date on latest social media trends, and executing Eddie Bauer content to stay relevant.
- Research and monitor benchmark trends from competitors and audience preferences at a platform level.
- Community management including replying to comments, sourcing UGC, and facilitating conversations with audiences online.

Eddie Bauer

Social Media Specialist

- Create and continuously evolve our social media strategy to increase brand awareness and drive engagement
- Own the brand calendar, and work with key stakeholders on timing and messaging that fits with our company goals
- Develop organic social media posting schedule and provide insights to optimize content and strategy
Manage Facebook, Instagram, YouTube, Pinterest, Twitter and work with emerging platforms
- Own day-to-day management of all social platforms to ideate and execute timely and targeted daily content
- Support Influencer Relationships through project management and coordinating product sends
- Oversee community engagement across all platforms and use insights to more effectively engage following
- Support marketing initiatives by writing campaign copy, blog posts, and press releases
- Keep up to date with the most current industry and social media trends and interpret those into relevant content
- Distribute weekly internal reports on account metrics and recommended improvements

Crowd Cow

Social Media Manager

- Create and continuously evolve social media strategy to increase brand awareness and drive engagement
- Develop organic social media posting schedule and provide insights to optimize content and strategy
- Manage Facebook, Instagram, YouTube, Pinterest, Twitter and work with emerging platforms
- Own day-to-day management of all social platforms to ideate and execute timely and targeted daily content
- Oversee community engagement across all platforms and use insights to effectively engage following
- Think visually, work closely with the creative team to create and optimize content for social
- Keep up to date with the most current industry and social media trends and interpret those into relevant content
- Distribute weekly internal reports on account metrics and recommended improvements
- Brainstorm social programs/campaigns that promote Alo Moves core values and engage followers around them.

Alo Yoga

• Lead social media strategy, including social channel and audience growth strategies
• Manage creative development for social media campaign posts 
• Use audience insights and analytic tools to inform content strategy and creation
• Advise on reputation management and crisis communication best practices for social media
• Stay on top of best practices and platform evolution to ensure brand content is on trend and relevant
• With the leadership team, determine appropriate metrics for social media engagement. Monitor performance and communicate results with stakeholders
•	Developing thought leadership pieces and other editorial material
•	Keeping a firm pulse on pop culture, entertainment events, and other opportunities for our clients to make waves in social

Digitas North America

Associate Director, Social Strategy

•	Coordinate social media marketing campaigns and social editorial calendar
•	Manage all social channels day-to-day
•	Monitor conversations across social to deepen customer relationships and address issues/complaints
•	Utilize native and paid analytics tools to report ROI  
•	Garnered over 27,000 new Instagram followers
•	Increased Instagram engagement by 23% and reach by 46% in 2018
•	Created and grew a branded hashtag over 1,000 posts in under a year
•	Managed relationships and product sends with more than 300 influencers
•	Worked with the creative team to create campaign visuals, mood boards, casting models/influencers, and filming video content
•	Coordinated all co-branded giveaways, GWPs, and promotions
•	Maintained office product inventory to ensure sends for press and influencers happened seamlessly

Julep Beauty

•	Lead and build the Executive Social Media Program
•	Monitor conversations across social media and address important mentions in real-time through engagement, escalation, or documentation
•	Proactively respond to complaints, requests, and mentions of advocacy in owned and earned social media to provide an unmatched level of customer service and support
•	Maintain a consistent voice across channels aligned with branding and target audience
•	Collaborate with internal stakeholders to plan and execute content and integrate parallel efforts
•	Manage an ongoing editorial calendar with input from PR, Marketing, Support, and Product teams
•	Cultivate content from internal and external sources and share across appropriate channels
•	Discern unique requirements of audiences across social media channels and adjust content and engagement accordingly
•	Execute community building tactics such as contests, giveaways, and online/offline events as necessary
•	Act as a subject matter expert for the social media team to deliver tactical social media deliverables and services including but not limited to community management, content creation, and reporting
•	Generate insight into community performance and provide recommendations for improvement.
•	Create social media reports and aggregate data into actionable insights to inform marketing.
•	Attend all status meetings and client meetings/ calls.

Yesler

Community Manager

•	Work closely with client to execute social media strategy
•	Manage branded social media channels (Twitter, Facebook, LinkedIn) on client’s behalf
•	Monitor conversations across social media and address important mentions in real-time through engagement, escalation, or documentation
•	Respond to complaints, requests, and mentions of advocacy in owned and earned social media in real-time
•	Posting to social channels: maintain a consistent voice across channels aligned with branding and target audience
•	Discover trending topics, community needs, and interests of clients’ audience across social media, adjusting content and messaging accordingly
•	Generate insight into community performance and provide recommendations for improvement
•	Create social media reports and aggregate data into actionable insights to inform marketing
•	Attend all status meetings and client meetings/ calls 
•	Partner with the Social Content Studio in developing industry leading creative social content strategies and execution.

Microsoft

•	Maintain various social media channels, using Hootesuite and SocialFlow 
•	Live tweeting events on behalf of the Alumni Association
•	Analyze metrics with Facebook Insights and developed strategies for where to enhance social media efforts
•	Write copy and edited a variety of print and online material for targeted Alumni Association publications 
•	Coordinate with staff to plan and execute multifaceted marketing and promotional materials for University's marquee reunion weekend, Back2Bellingham (B2B)
•	Partner with Bellingham Tourism and local businesses to develop an integrated app advertising campaign and leveraged it across the Alumni Association's social media platforms in order to raise awareness for B2B

PR, Marketing & Communication Intern

•	Establish a partnership with the Boutique Manager and home office personnel to support company initiatives and objectives
•	Drive business results by maximizing daily sales plans, controlling expenses and improving metrics through floor leadership, execution of francesca’s training programs and continuous coaching
•	Maintain a high degree of personal integrity and lead by example
•	Attract, select, train, and retain top talent
•	Maintain a visually impressive boutique, augmenting the company visual standards with embellishments that complement the uniqueness of the product mix
•	Understand retail sales and their relationship to inventory levels with the ability to communicate needs directly to the merchandise planning team
•	Strong working knowledge of employee scheduling
•	Protect the physical assets of the boutique by conducting weekly audits, routine cycle counts and an annual physical inventory
•	Make regularly scheduled trips to the bank for deposits

francesca’s®

Key Holder

•	Achieve sales goals 
•	Open/close the store 
•	Be the only person in the store and supervise the store/act as manager on duty on a regular basis
•	 Help train/develop associates 
•	 Receive shipment and stock according to planograms 
•	Maintain operations procedures 
•	 Do necessary paperwork and banking * Maintain store appearance 
•	Ear piercing 
•	Assist in motivating staff and creating a positive work environment 
•	Loss prevention

McKenna Moe