Iker Aranaz

Iker Martínez Aranaz currently works at Banco Santander in the SGO LX Hub Marketing within Global HR. Previously, he served as the Head of Ecommerce & SMM as a freelance professional. He has extensive experience in agile and waterfall project methodologies, marketing plans, paid acquisition, social media marketing strategies, and technological projects in Cloud environments such as AWS and Azure. Iker is well-versed in analytics tools, customer insights, CRO strategies for web and mobile, implementation of measurement plans using Adobe Analytics & Google Analytics, DataLayer setup, tagging guidelines, and major technology vendors like AWS, Google, Microsoft, SAP, and Salesforce. He has worked with a diverse range of clients including freelancing, small and medium enterprises, agencies, multinational corporations on global projects, and PMO setups. His tech skills include Google Analytics, Facebook Ads, Google Ads, Adobe Analytics, Google Tag Manager, Adobe Launch, DataStudio, Power BI, QlikView, Qlik Sense, HubSpot, and Salesforce. Iker is passionate about working with brands he believes in, that inspire him, and where he can thrive personally and professionally.