Ife Awosika

Ife Awosika is the Head of Music at DICE, a prominent ticketing platform known for its focus on live events and music. She has been with DICE for approximately two years, initially joining as Music Lead and later advancing to her current position overseeing New Gen and Communities.34

In addition to her role at DICE, Ife is also a co-founder of DLT, an organization that supports diverse talent in the music industry. Her work emphasizes mentorship and development for emerging artists, particularly through initiatives like the Kindred Uncovered Residency, which aims to support women in music by providing resources and networking opportunities.12

Ife's background includes experience in sales across various industries before transitioning into the music sector, where she has demonstrated a strong capability as a business developer and advocate for new talent.34 Her efforts are focused on enhancing the visibility and opportunities for underrepresented groups within the music community.