Idan Gurel

Idan Gurel is a data-driven eCommerce and digital media expert with over 10 years of global experience in site optimization and personalization, digital marketing, analytics engineering, and product management. He has a proven ability to connect data insights to business strategy, product development, and user experience solutions. Fluent in both English and Hebrew, Idan graduated with a Bachelor's degree in Economics from Tichon Hadash, Tel Aviv, and a B.A in Political Science and Economics from Tel Aviv University. His industry experience includes online retail, entertainment, and telecoms.

Idan's leadership experience includes roles such as VP of Products at myAir and senior director of customer success at Dynamic Yield. He was also director of product strategy solutions for eCommerce at Dynamic Yield and client-facing SME at SintecMedia (formerly Pilat Media). Before that, Idan was a Product Manager of Next Gen Products at YES DBS Satellite Services Ltd and founder of the New Media Department at Zoe Interactive. He also served as Chief of the Department of Educational Productions at the Anti-Aircraft Force of the Israeli Defence Force.

Idan's proficiency in web analytics, leadership, user experience, Scrum, and international eCommerce strategy has enabled him to lead multi-disciplinary teams of product managers, digital marketers, conversion optimization experts, analytics engineers, and customer success specialists.