Ibad Abbasi

Ibad Abbasi is the Director of Brand Marketing at Simplii Financial, a Canadian digital bank.12 He has been in this role since April 2022.2 Abbasi has extensive experience in marketing, particularly in the financial sector:

Career Highlights

• Simplii Financial: Director Brand Marketing (April 2022 - Present)2
• Neo Financial: Marketing Director (March 2021 - March 2022)2
• Careem: Senior Marketing Manager and Marketing Manager - Brand (October 2018 - March 2021)2
• MCB Arif Habib Savings & Investments: Assistant Vice President - Sr. Brand Manager and Brand Communications Manager (March 2016 - October 2018)2
• Vodafone: Assistant Manager - Product Lifecycle and Catalogue (September 2015 - January 2016)2

Education

• Master's Degree in Advanced Marketing Management from Lancaster University (2014 - 2015)2
• MBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (2012 - 2014)2
• BBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (2008 - 2012)2

Recent Work

At Simplii Financial, Abbasi has been involved in a significant rebranding effort. He led the initiative to transition the bank's visual identity from its traditional red and blue color scheme to bold neon shades of magenta and lime, aiming to differentiate Simplii in the banking sector.1