Cornell Johnson Graduate School of Management

Cornell University

Futurist and VR Creator

*  Designed and executed market research for large publicly traded companies.
*  Guest lectured on market research at Cornell's business school
*  Designed award-winning VR game, Ship It, the only VR game ever in the PAX10
*  Hired and led a team of six to build a unique experience that leverages the core benefits of VR, using interactivity and social elements to engage and electrify users
*  Spoke at VR conferences about the impact of ergonomics on fun in VR experience design

Think On Labs LLC

President

As part of the Global Insights and Analytics organization I designed and reported $4M+ of custom research for Intel’s most strategic new products – Immersive Media, Sports, AR & VR, Drones, Wearables, Smartphones, Tablets, and more. 

FOCUS AREAS INCLUDE:

CORPORATE STRATEGY AND FUTURE PLANNING
•	Formed partnerships with planners across business units covering Drones, AI, 5G, and cloud client
•	Led brainstorming workshops of cross-organizational teams to develop new ideas and IP that will influence the future of immersive media over the next 5-10 years
INTEL SPORTS AND IMMERSIVE MEDIA
•	Defined the target consumer and popularized the segmentation across product and marketing orgs
•	Changed division business strategy to rely on research as a primary input to design and marketing
AUGMENTED AND VIRTUAL REALITY
•	Won Top Division Award for taking risks to develop leadership in VR knowledge and living the company values
•	Set fundamental company AR and VR strategy with deep needs finding research that uncovered the core of what makes the platforms valuable
WEARABLE TECHNOLOGY
•	Identified and designed $200M+ wearable opportunity based on ethnographic and quantitative research
•	Pioneered innovative insight distribution using short blogs and highly produced videos to influence wider audiences
•	Two-time Presentation of the Year award winner for innovative and insightful research reports
GROWTH PLATFORMS
•	Convinced leaders to make major investment in camera technology using quantitative research
•	Influenced $40B corporate strategic decision with consumer-insight based product strategy.

Intel Corporation

Futurist and Market Insights Manager

•	Led roadmap development for Intel’s first consumer Assistive Device - the Intel Reader
•	Delivered competitive analysis to drive marketing strategy and sales team tactics
•	Developed product pricing strategy and quarterly pricing promotions for nine resellers
•	Led monthly demand forecasting and supply planning for Digital Health division
•	Negotiated co-marketing contract to reach 250,000 potential customers
•	Designed novel packaging and artwork for three product lines

Product Marketing Engineer - Digital Health

•	Developed a $2 million advertising and promotion plan to increase sales in Hispanic markets
•	Analyzed the incremental sales potential of a large-package line extension
•	Investigated monthly brand performance and reported it in a company-wide memo
•	Built a custom IRI dataset to track competitors in a new category

Novartis Consumer Health

OTC Brand Management Intern

•	Hood To Coast Relays - Designed and coded race traffic simulation and used machine learning and a genetic algorithm to smooth course loading and improve customer experience.
•	GFDelights.com - Increased site traffic tenfold using co-marketing with suppliers, social network utilization, search engine optimization and affiliate network advertising
•	Codelin Children’s Apparel – Delivered research-based trends and competitive insights
•	DeLalio Sod Farms Inc. - Increased profit 18% on small orders using two-part pricing.
•	Coyle Hospitality Group – Delivered new brand strategy based on custom research insights.
•	Colinsworth.com - Analyzed eBay trends and chose new market verticals for 40% growth.

Consulting Projects

Marketing Strategy and Positioning

•	Brought in $500,000 of new client contracts by executing on-demand reporting
•	Led Data Management team of a 200 patient Phase II Clinical Trial as the company’s first full time remote employee

Averion Inc.

Clinical Data Manager

•	Integrated workflows across sites by leading migration to a new computer system

Ian J Mcclellan