Ian Dainty

Ian Dainty is the CEO of Maximize Business Marketing, a company that specializes in B2B marketing and sales coaching and training.13 With nearly 40 years of experience in B2B marketing and sales, Dainty has established himself as an expert in helping businesses increase their revenue through effective marketing and sales strategies.1

Career Background

Dainty began his career at IBM in 1974, working in the large systems division.1 Over the years, he has:

• Owned, operated, and sold two successful businesses in the technology field
• Spent the past 20 years working with B2B companies
• Helped companies increase their revenue by 25% to 100% over forecasts through improved marketing and sales techniques1

Expertise and Methodology

Ian Dainty has developed expertise in various areas of B2B marketing and sales:

• Proficient in marketing capabilities of websites, LinkedIn, Twitter, Google+, PPC, and YouTube
• Extensive B2B selling experience, having trained and coached thousands of sales people, marketers, executives, and business owners
• Developed a methodology called Strategic Account Management (SAM) for growing current accounts1

Approach to B2B Marketing and Sales

Dainty emphasizes the importance of:

1. Content marketing in B2B sales
2. Developing a documented content strategy
3. Utilizing social media for content distribution
4. Focusing on customer problems rather than product specifications
5. Regular communication with clients to maintain relationships and prevent competitors from gaining ground12

As a B2B business advisor, Dainty advocates for becoming an expert on customers' problems rather than just product features, which he believes is crucial for effective selling and cross-selling.2

Publications and Recognition

Ian Dainty is also a co-author of an Amazon #1 Best Seller, further establishing his credibility in the field of B2B marketing and sales.4