Ian Crocombe

Ian Crocombe is the Founder of Deft, a creative consultancy he established in April 2020 to help brands unlock new revenue from social commerce.12 He is an experienced marketing leader with a passion for helping brands, businesses, and organizations grow through digital innovation.2

Prior to founding Deft, Ian held several notable positions:

1. Global Strategy Partner at dentsu international (October 2021 - August 2022)2
2. Director and Regional Head of Creative Shop at Facebook (March 2018 - April 2020)2
3. Vice President of Innovation at American Express (April 2012 - July 2013)2
4. Chief Strategy Officer at POSSIBLE (August 2013 - January 2014)2
5. Strategic Planning Director at AKQA (June 2009 - March 2012)2

Ian has also been involved in education and mentoring, serving as a Program Leader for the Master of Communication Design Labs at IED Istituto Europeo di Design and as a CoderDojo Mentor in East London.2

Throughout his career, Ian has focused on the intersection of social media and commerce. At Facebook Creative Shop, he led a global team working on thousands of campaigns across various industries.1 He is also on the advisory board for several organizations, including The Gut Stuff, DRPCRD, Creative Equals, and the Victoria & Albert Museum.1

Ian is known for his expertise in creative and digital strategy, and his current work at Deft involves helping brands sell products directly on platforms like TikTok, YouTube, and Instagram.3