Iain Gibbons

Iain Gibbons is a highly experienced and award-winning Marketing Director, known for delivering growth and engagement in financial services through effective creative strategies.

Currently serving as the Group Marketing Director for Wesleyan, a mutual organization with over £8BN assets under management. In this role, Iain is responsible for marketing and digital strategy across all group companies, including Wesleyan Financial Services, Wesleyan Bank, Practice Group, and Medenta.

Throughout his career, Iain has showcased a customer-focused approach with multi-product P&L experience in Financial Services such as Insurance, Foreign Currency, Prepaid Cards, and Mortgages. He has held senior leadership positions with reputable companies like Virgin Money and McCann-Erickson, demonstrating extensive cross-industry experience.

Iain Gibbons has a history of Agile and design leadership in data-led and digital marketing. He was formerly a key member of the Thomas Cook Global Leadership Team, overseeing Marketing Strategy for Thomas Cook Retail and Money, a business with over 4,000 employees and revenues exceeding £2bn. Additionally, he was part of the Virgin Money Leadership Team.

Some of Iain's notable achievements include establishing an Innovation Strategy for Thomas Cook Money, launching the Thomas Cook Money brand with two new mobile-first propositions, transforming the Virgin Money mortgage business through an Innovation model and 'labs,' and building and selling an award-winning digital marketing agency, eventually securing a trade sale to McCann-Erickson for a regional marketing agency.

Iain Gibbons' specialties encompass Marketing and transformation, Creative team leadership, Innovation-led customer engagement, Sales and growth, and Business & marketing strategy (both B2B and B2C). He prides himself on his ability to 'get stuff done!'