Tara Allison

Tara Allison is an experienced marketing professional currently serving as the Marketing Director UKI (United Kingdom and Ireland) at Trend Micro, a cybersecurity company.2 With over 25 years of experience in B2B marketing, Tara has established herself as a leader in the tech industry.4

Career Highlights

Tara's career in technology is notable for its diverse background. She entered the tech sector 25 years ago, coming from an unconventional background that included training in theatrical makeup, experience as a singer, and work in B2C Marketing.1 This unique path has contributed to her perspective on the importance of diverse experiences in fostering innovation and new ideas in the tech industry.

Expertise and Responsibilities

At Trend Micro, Tara is involved in various aspects of marketing and cybersecurity:

• She participates in industry events and discussions, such as British Land's Women in Tech event, where she shared insights on empowering women in the tech sector.1
• Tara is engaged with research and communication about cybersecurity trends, including recent findings on UK companies facing cybersecurity gaps due to lack of leadership accountability.3

Advocacy for Women in Tech

Tara is a vocal advocate for increasing gender diversity in the tech sector. She has spoken about several key areas that can help women thrive in technology:

• Addressing Imposter Syndrome: Encouraging women to recognize their value regardless of their background.
• Importance of Mentorship: Emphasizing that learning opportunities can come from various sources throughout one's career.
• Promoting Authenticity: Advocating for workplaces that allow individuals to bring their whole selves to work.
• Emphasizing Empathy: Highlighting leadership styles that go beyond traditional domineering approaches.1

Education

Tara's educational background includes studies at the London College of Fashion, which aligns with her diverse career path before entering the tech industry.25

Through her role and advocacy, Tara Allison continues to contribute to the advancement of women in technology and the overall growth of the tech sector in the UK and Ireland.