Howard Sherman

Content Marketing, Sales and Business Development Consultant to Tech-Driven Startups

Howard Sherman is an accomplished business development professional, marketer, and journalist with particular expertise in content marketing, search engine optimization (SEO), and team management. Over the course of his career, he has helped launch and lead eight online news and information businesses, including four for The New York Times. Howard is also a skilled seller of SaaS (Software as a Service) solutions and has worked as a sales, marketing, and mobile technology consultant for six social enterprises focused on rural Africa.

Howard has been a strategic advisor for two media companies covering news across the African continent and served as a Fellowship recipient at the Grameen Foundation (Africa), where he led sales, marketing, and customer success efforts for a mobile field force management, data collection, and analysis SaaS product for SEs and NGOs.

Among Howard's notable achievements is his role as General Manager of Emerging Business at About, Inc., where he oversaw P&L, product, and technology for two business units at New York Times subsidiary ConsumerSearch (product reviews) and CalorieCount (health and wellness). He also launched the NYTCO lifestyle content service, contributing to the expansion of About's online content network to 500 highly-ranked news and information sites.

Howard is also a former Senior Vice President of Content at About, Inc. and Vice President of Content at SmartBrief, Inc., where he managed editorial strategy for online business news service reaching 900,000+ industry executives and oversaw production of 50+ email newsletters and industry news feeds. At The New York Times, he worked as a Content Editor, where he directed daily coverage of news, arts, and entertainment, and as a Senior Online Editor at Yahoo! Internet Life Magazine, where he created content and increased site traffic by nearly 200%.

Howard holds an MBA in Marketing from New York University Leonard N. Stern School of Business, a BA in English from Trinity College-Hartford, and a degree from Brooklyn Friends School.