Holly Schalow/Arlington/IBM

Holly Schalow is an accomplished marketing professional who specializes in digital transformation for large financial institutions. With over 20 years of experience in delivering revenue-generating solutions, Holly's expertise lies in defining, designing, and implementing strategic customer engagement solutions. Her technical proficiency with the full Adobe stack, various content, data, analytics, contextual search, and individualization platforms sets her apart from others in the field.

Holly's background in Technical Writing and Design Thinking has equipped her with the ability to translate complex technical applications into understandable solutions that drive ROI. She is a highly skilled team leader, communicator, and possesses an entrepreneurial spirit. As the Director of Digital Marketing and CX Go-to-Market for Financial Services - Banking & Capital Markets at Capgemini, she leads with confidence and professionalism, overseeing diversity leadership programs and ambassadorships.

Holly Schalow's education includes a Bachelor's degree in English, Business & Technical Writing from the University of Delaware, Graduated with Distinction from IBM Global Sales School, Sales Certification, Selling Skills, and Sales Operations at IBM Sales College.