Holly Chapman

Holly Chapman is the Head of Brand at Papier, a cult stationery brand.26 She has over 13 years of experience in PR and has been with Papier for several years, playing a crucial role in the company's global expansion.16

Career Highlights

• Started as Head of PR & Communications at Papier2
• Expanded her role to lead partnerships at Papier5
• Spent 18 months on secondment in New York to build the Papier brand and team culture in the US3
• Currently serves as Head of Brand, overseeing brand messaging, storytelling, social media, influencer partnerships, collaborations, and PR1

Expertise and Responsibilities

• Specializes in brand expansion and localization strategies1
• Leads creative collaborations and partnerships1
• Manages PR and earned media efforts1
• Oversees social media and influencer community building1

Background

• Studied History & Politics at university2
• Began her career in PR accidentally after a brief consideration of joining the civil service2
• Has experience working with VC-backed startups and in fast-paced communication agencies1

Holly is known for her expertise in launching brands into new markets, particularly with limited budgets. She has successfully led Papier's expansion into the US market, which now accounts for over 60% of the company's business revenue.4