Matthew Broberg

Matthew Broberg is a technology professional currently serving as the Director of Product Management for Cloud Platform Engineering at Target.1 He began this role in January 2024 and is based in Minneapolis, Minnesota.1

Professional Background

Matthew describes himself as an "always-learning, always-striving technologist" who has found his niche at the intersection of product development and people.1 He specializes in Product Management, particularly in organizations with complex portfolios where a big-picture perspective is valuable.1

Skills and Approach

Matthew's approach to product management includes:

• Using tools like Wardley Maps and Team Topology to reimagine product boundaries
• Leading multifaceted user interview processes to build accurate user journey maps
• Focusing on improving human experiences through technology1

He emphasizes the importance of people management, investing significant time and effort in developing this skill alongside his technical abilities.1

Certifications and Achievements

Matthew holds several professional certifications, including:

• Certified Product Manager (CPM) from Product School
• Product Leader Certification™ from Product School
• Various EMC and VMware certifications1

He has also been recognized as a VMware vExpert in 2014 and 2015 for his contributions to the virtualization community.1

Speaking Engagements

Matthew has been an active speaker in the tech community, presenting at events such as:

• KubeCon + CloudNativeCon North America 2020 and 2021
• Riak Meetups
• VMworld1

Community Involvement

In 2020, Matthew received a Kubernetes Contributor Award for his work on the Upstream Marketing working group as part of the SIG Contributor Experience team.1 He has also served on the Program Committee for KubeCon + CloudNativeCon North America 2021.1

Matthew Broberg's career demonstrates a strong commitment to both technical excellence and community engagement in the field of cloud computing and product management.