Hiroki Koga

Hiroki Koga is the co-founder and CEO of Oishii, a pioneering company in the vertical farming sector, specifically known for cultivating strawberries. Established in 2016, Oishii has gained recognition for developing the world's largest indoor vertical strawberry farm, which utilizes advanced technologies such as AI and robotics to optimize agricultural processes.13

Background and Education

Koga was born in Japan and holds a Bachelor’s degree in Economics from Keio University. He later earned an MBA from the University of California, Berkeley, where he co-founded Oishii during his studies.16 Before launching Oishii, he worked as a consultant at Deloitte Consulting Japan, focusing on the pharmaceutical and biotechnology sectors, and was involved in agriculture technology consulting.13

Professional Journey

Under Koga's leadership, Oishii has introduced innovative farming techniques that integrate traditional Japanese methods with modern technology. The company is particularly known for its "Omakase" strawberries, which are marketed as high-quality produce available year-round without pesticides.24 Koga aims to make Oishii the largest strawberry producer globally, emphasizing sustainability and quality over quantity in food production.35

Current Role

As CEO, Koga oversees all operations at Oishii, which has expanded significantly since its inception. The company operates large-scale farms in New Jersey and has raised substantial funding to further its mission of revolutionizing agriculture through vertical farming.57 Koga's vision is to enhance the agricultural landscape by providing premium fruits that reflect Japanese culinary traditions while leveraging cutting-edge farming technologies.48

Koga resides in New Jersey with his family and continues to advocate for advancements in sustainable agriculture.13