Hira Qarni

Hira Qarni is a User Researcher at Webflow, a visual web design tool and hosting platform.1 She specializes in mixed-methods research, focusing on solving problems for web developers, designers, marketers, and creative agencies.

Professional Experience

Hira joined Webflow in May 2022 and is currently part of their research team.5 Her work primarily involves qualitative research, including setting up screener surveys to assess feature performance and recruiting users for moderated interviews across various segments.1

Prior to joining Webflow, Hira gained experience through:

• A UX Research Graduate Internship at HBO Max from January to April 20225
• Studies in Human Computer Interaction and Human Factors3

Education

Hira Qarni received her education from Rice University.2

Location and Contact

She is based in Houston, United States.24 Her LinkedIn profile can be found under the username "hiraqarni".2

Role at Webflow

At Webflow, Hira is part of a research team that includes a Director of Insights, Product Decision Scientists, User Researchers, and Research Operations professionals.1 Her work contributes to Webflow's approach of empowering engineering, product, and design partners to conduct their own research while the User Research team focuses on high-impact initiatives.1

Hira has expressed that one of the most enjoyable aspects of her job is working with Webflow's partners and witnessing the growth of their businesses using the platform.6