Hilda Fridman is a talented right-handed and left-brained design geek with a passion for design that permeates every aspect of her life. She has a diverse educational background, having studied High School Art & Design at Uddevalla High School, Packaging & Graphical Design at Brobygrafiska Associate’s Degree, and Art & Design Studies at Karlstad University.

She has worked in several organizations, including Mekonomen Group as a Graphic Designer, Eufrosyne as an Art Director/Freelancer, Wellstreet® as a Brand Strategist Consultant, AkashaBrands as an Art Director, ICA EMV Design Agency as a Graphic Production Artist, and Miami Advertising Agency/Bulldogs as an Internship. She has also worked previously at Varner/Carlings and as a Personal Assistant at Karlstads kommun.

Hilda's design passion is not just about making ugly things beautiful but about inspiring, arousing emotions and touching people with her work. She is a go-getter who is hungry for challenges and willing to go the extra mile to show that having her on board is one of the best decisions one has ever taken.