Hilary McGuigan

Hilary McGuigan is a strategic and creative marketing executive currently serving as the Senior Director of Brand Marketing at Stasher, a position she has held since September 2021.1 She is based in the United States and has over 500 connections on LinkedIn.1

Professional Experience

McGuigan has an extensive background in marketing, particularly in brand development and management:

Current Role:

• Senior Director, Brand Marketing at Stasher (September 2021 - Present)1
• Also holds the title of VP of Marketing at Stasher13

Previous Positions:

• Senior Director, Brand at Imperfect Foods (July 2019 - September 2021)1
• Advertising and Media at SOREL in Portland, Oregon (May 2016 - July 2019)1
• Brand Marketing Manager at Sunrun in the San Francisco Bay Area (September 2012 - May 2016)1
• Marketing and Communications Associate at Sierra Club (March 2008 - September 2012)1

Education

McGuigan holds a BA in Sociology from the University of San Francisco, which she earned between 2003 and 2007.1

Professional Focus

At Stasher, McGuigan is involved in building and scaling purpose-led brands. She is passionate about the company's mission and its radically functional products.2 McGuigan has noted that a single Stasher bag can eliminate approximately 260 single-use plastic bags from entering oceans and landfills annually, highlighting her commitment to sustainability in her role.4

Her unique background spans across various industries, including startups and established companies, giving her a diverse perspective in marketing strategy and brand development.