Hilary Hoeber

Hilary Hoeber is a Lead Researcher with the State of California, specifically involved in user research for the CA.gov Alpha Team. Her role focuses on understanding the needs of Californians to enhance their interactions with government services online. Hoeber emphasizes her passion for integrating research and human-centered design into government operations, aiming to improve how these services are delivered both digitally and in-person.1

In her previous work, she has been associated with IDEO, a design and consulting firm, before returning to the public sector. This transition reflects her commitment to addressing the needs of people through effective design and innovation in governmental processes.1

Hoeber is recognized as a strategic design thinker who applies a human-centered approach to tackle complex challenges in product innovation. Her professional background highlights her ability to blend creativity with practical business acumen, making her a significant asset in her current role.2