Hila Amishay

Hila Amishay is currently the VP of Advertiser Partnerships for EMEA at ironSource, a position she has held since January 2018. Based in the Tel Aviv area, she plays a crucial role in building partnerships that enhance monetization and engagement tools for app developers and advertisers. Her work supports ironSource's extensive reach, which includes over 800 million unique users globally each month.12

Career Background

• ironSource: Hila has been with ironSource since 2010, starting as the VP of Marketing at AfterDownload, which was later acquired by ironSource. She progressed to roles such as General Manager of displayCore and Head of Advertiser Partnerships, before becoming VP.1
• Previous Experience: Before joining ironSource, Hila worked at Matomy Media Group in various roles related to publisher relations, and she has also held positions in marketing and business development at companies like L'Oreal and Publicis.1

Education

Hila holds a B.A. with a double major in Management and Marketing from the Paris School of Business and a Master's degree in Communication from Université Paris 8.1

Her extensive experience in digital advertising and partnerships positions her as a key player in the evolving landscape of app monetization and user engagement strategies.