Hien Lane

Hien Lane is a seasoned professional with over 20 years of experience in the APAC region, specializing in FMCG, Fashion, Healthcare, and Consulting.

Known for connecting the dots between start-up tech, offline experiences, and digital media to enhance patient and consumer journeys.

Passionate about data analytics and leveraging it to drive business decisions and marketing strategies.

Graduated from All Saints College and holds a Bachelor's degree in Business with a focus on Marketing from the University of Technology, Sydney.

Currently serving as the VP Regional Partnerships at Hello Health Group, demonstrating leadership qualities and a deep understanding of the Asian market retail landscape and consumer behavior.

Previously founded Concom Consulting Pte Ltd and held various high-level positions including Regional Marketing Director at Luxottica, Director Consulting at Shopology Pte Ltd, and roles at Diageo, Mars, and Stuart Alexander overseeing trade activation, category management, and customer marketing.

Well-versed in inclusive leadership and cross-cultural awareness, emphasizing the importance of high-performing teams for overall success.