Hibo Ali Griffin

Hibo Ali Griffin is a seasoned media professional with over 15 years of experience, currently residing in New Jersey with her family. As a Canadian and Green card holder, she has a global perspective on marketing garnered from working with both local and global brands.

Hibo has a diverse skill set in integrated media activation, project management, data management, customer journey strategy, and account management. Her insights and expertise span across various sectors from start-ups to Fortune 500 companies, enabling her to approach challenges with a fresh perspective.

Her core strengths lie in Media Strategy, Growth Marketing, Team Leadership, Media Investments, Project & Account Management, Buying and Sales Enablement Operations, Strategic Thinking, and Negotiation. Hibo focuses on leveraging marketing technology, customer data, and integrated media strategies to enhance customer experiences across different industries.

With category experience in Finance, Publishing, CPG, Retail, Luxury, TelCo, and more, Hibo is well-versed in understanding the unique needs of different sectors. She has held roles at reputable organizations like Initiative, Kepler, The Globe and Mail, OMD Worldwide, and Self-Employed, where she honed her skills in Client Solutions, Digital Communication Strategies, Revenue Ops, and Digital Media Strategy.

Hibo is open to connecting with like-minded marketing professionals for collaboration and networking opportunities. With a background in various facets of media and marketing, she seeks to engage with individuals who share her passion for innovative marketing strategies and problem-solving.

Hibo's educational background includes studies at Humber College, further complementing her practical experience in the media industry.