Hershel Gerson

Hershel Gerson is a distinguished professional with a track record of over 20 years in Investment Banking, M&A, and Private Equity, having advised on and closed over 55 transactions worth more than $30 billion for various private equity and corporate clients.

His expertise spans a wide array of strategic areas such as leveraged finance, mergers and acquisitions, initial public offerings, private placements, project finance, and general advisory assignments, fostering strong and enduring relationships with clients from diverse industry verticals including retail and consumer, TMT, real estate, alternative energy, and healthcare.

Presently, Hershel Gerson holds the position of Co-Head Consumer Coverage at Roth Capital Partners, a relationship-focused investment bank dedicated to serving emerging growth companies and their investors. His specialization lies in the health and wellness sector, particularly in cannabis, fitness, nutrition, and the better-for-you ecosystem, working alongside a global network of investors and institutions to support entrepreneurs driving positive change in consumer behaviors and purchasing patterns towards sustainability and healthier living.

His professional interests are complemented by his wife's expertise in physiology, nutrition, and culinary arts, aligning their careers towards science-based training and diet.

Hershel Gerson's educational background includes a High School/Secondary Diplomas and Certificates from Ransom Everglades, an MBA in Finance from UCLA Anderson School of Management, and a BBA/MPA in Accounting from The University of Texas at Austin.

Throughout his career, Hershel Gerson has held key positions in renowned organizations such as MD, Co-Head of Consumer Investment Banking at ROTH Capital Partners, CEO and Managing Director at ELLO Capital, Managing Director, Head of Consumer Coverage at Macquarie Group, Managing Director, West Coast Team Leader at BNP Paribas, VP of Mergers & Acquisitions at CauseForce, LLC, Director, West Coast R&C Leader/Financial Sponsor Coverage at Credit Suisse, Summer Associate at GE Capital, and Manager of the TSS Group at Ernst & Young.