Hema Padhu is a renowned positioning and brand strategy expert with over 20 years of experience in the industry. She specializes in positioning early-stage and growth-phase startups for success and has successfully delivered brand strategy and GTM plan for numerous startups. Hema is an expert in market research, audience segmentation, product marketing, and content marketing and excels at differentiated positioning, brand narrative, messaging, and GTM strategy for delivering growth. Hema has studied Masters in Science, Integrated marketing, and communications from Northwestern University. Presently, Hema is the serving founder of Padhu Group and has also worked at Demoflow, Meroxa, Metaphor Data, Tilt Dev, Archera, OctoML, Livestorm, Polly, Pathlight, DocSend (acquired by Dropbox), Abstract (Adobe), Wise Systems, and many more.