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Helga van Keulen
Owner, Solero parasols
Helga van Keulen is the owner and CEO of Solero Parasols, a company specializing in high-quality garden and commercial parasols. With over 15 years of experience in various management roles within the sun protection industry, she founded Solero in 2004, driven by her vision to provide exceptional sun protection solutions.124
Under her leadership, Solero has gained recognition for its commitment to customer service and product quality. The company has received multiple Gazellen Awards from the Dutch Financial Times, highlighting its rapid growth and success in the market.2 Helga emphasizes a customer-centric approach, aiming to deliver personalized advice and support to clients, whether they are looking for individual parasols for private use or larger installations for commercial purposes.25
In addition to her role at Solero, Helga is active on LinkedIn, where she shares insights about her business and industry developments. Her profile indicates a strong network and engagement within the professional community.3
