Helena Verellen

Helena Verellen is a global marketing and business development executive known for her success in launching and promoting both world-renowned and startup brands like Audible, WWE, and Sony.

She has a track record of creating innovative, data-driven global marketing campaigns that consistently drive millions in revenue and leading marketing teams to successfully grow and promote brands on a global scale.

Helena excels in negotiating and leveraging domestic and international partnerships and marketing channels for demand and lead generation strategies, ensuring brand message consistency and high performance.

Fluent in French and Dutch with conversational skills in Spanish and German, Helena is a passionate and decisive executive leader who thrives in challenging, culturally diverse environments.

Her educational background includes Executive Education in Driving Strategic Impact from Columbia Business School, Digital Transformation from the University of California, Berkeley, and a Bachelor's degree in Applied Communications from PHITC Antwerp, now known as Artesis Plantijn University College.

Helena Verellen's professional journey includes roles such as Marketing Consultant at The Second City, Marketing and Creative Lead at Chloe Stroll, a Board Member at The Marketing Society's New York Hub, Co-Founder of QelviQ, Global Marketing Strategist at Sesame Workshop, Adjunct Professor at The Business, Finance and Management School of New York, SVP Global Strategic Partnerships & Business Development at Audible, Inc., VP International Marketing & Communications at World Wrestling Entertainment, and Founder of HV Global Marketing Consulting.

She also held positions as VP International Marketing at Sony Music Entertainment, International Project Leader at Julio Iglesias' Noche De Cuatro Lunas, and European PR Director at LD Communications.