Helen Zeitoun

Helen Zeitoun is a global business leader, intrapreneur, and strategic manager who is passionate about driving growth and transformation for brands through humanized data. With 21 years of experience as CEO or equivalent, she has worked in Paris and New York, leading and enabling teams across multiple cultures and geographies. Helen has a cross-functional skill set that includes business strategy, transformation, innovation, multidisciplinary team management and leadership, and breaking organizational silos. She is also adept at leveraging AI, science, and technology alongside people expertise to foster new paradigms of consumer, citizen behavior, and create social impact through genuine transformation.

Helen's educational background includes studying at NEOMA Business School, ESCP Business School, and completing executive education programs in Cybersecurity Leadership at MIT Sloan School of Management and a double degree MBA/MSc in Marketing Sciences from Université Laval.

Helen has held leadership positions in Ipsos and GfK, where she worked as CEO of Ipsos in France, Group Associate Director at Ipsos, and Global Head of Consumer Goods and Retail and Brand, Communication and Customer Experience at GfK, among other roles. She has also served as President at AFM-Association Française du Marketing and played a leading role in numerous association boards and thought leadership initiatives.

Helen's areas of interest include humanized data, women in tech, education, and science for transformation, and start-up strategies for traditional businesses.