Helen Spencer

Helen Spencer is an experienced strategist currently serving as the Head of Planning & Insight at Matrix, a position she has held since March 2023.12 With a strong background in both traditional brand and digital planning, Helen has worked with global and UK clients across various industries, including beauty, FMCG, retail, utilities, tech, and financial services.1

Career Highlights

• Current Role: Head of Planning & Insight at Matrix (March 2023 - Present)1
• Previous Position: Planning Director at Strat House (June 2018 - March 2023)1
• Earlier Roles:
  • Associate Planning Director and Senior Planner at havas helia
  • Senior Planner and Planner at Jam @ Engine
  • Planner at Skive Creative
  • Planning exec at Soup Digital Ltd1

Expertise

Helen specializes in developing new brands and supporting brand growth through global campaigns and tailored audience strategies. Her work has demonstrably improved customer experiences and business performance for her clients.1 She is particularly adept at tackling transformative challenges, equipping brands for the future by combining classic brand planning, digital strategy, and customer experience optimization.1

Education

Helen holds an MSc in Marketing from the University of East Anglia, which she completed in 2007-2008.1

Throughout her career, Helen has worked with notable clients such as adidas, Dove, and WPP, showcasing her ability to handle high-profile accounts and deliver strategic solutions.1 Her LinkedIn profile (username: helen-spencer-721705b) reflects her professional journey and expertise in the field of strategic planning and brand development.