Helen Gaffigan

Helen Gaffigan is the Director of Brand Marketing at SoundExchange, a premier digital performance rights organization for the music industry.12 She joined SoundExchange in February 2022, bringing her experience in advocacy and global campaign development to the role.3

Professional Background

Helen is described as a critical thinker with expertise in:

• Advocacy
• Global campaign development and execution
• Brand strategy

Prior to her position at SoundExchange, Helen worked as a Brand Strategist at Planned Parenthood.3 This diverse background likely contributes to her ability to navigate the complex landscape of music rights and brand marketing in her current role.

Role at SoundExchange

As the Director of Brand Marketing, Helen is responsible for:

• Developing and executing brand strategies
• Overseeing marketing campaigns
• Promoting SoundExchange's mission to support, protect, and propel the music industry

Her position is crucial in communicating the organization's value to artists, labels, and other stakeholders in the music ecosystem.

Location and Contact

Helen is based in New York, NY.4 While specific contact information is not provided here, she can be found on professional networking platforms using her LinkedIn username: helen-gaffigan-1b29b972.2

Helen Gaffigan's role at SoundExchange places her at the intersection of music, technology, and marketing, where she likely plays a key part in shaping the organization's public image and industry relationships.