Helane Crowell

Helane Crowell, known as Laney Crowell, is the dynamic founder and CEO of Saie, a pioneering omnichannel beauty brand dedicated to revolutionizing the beauty industry with its clean and sustainable makeup products.

With a background in Mathematical Economics, Mathematics, Economics, French, and Psychology from Pomona College, Laney combines her diverse expertise to drive innovation and excellence at Saie.

Under Laney's leadership, Saie stands out for its meticulous attention to detail, prioritizing sustainability, and exceptional product performance, earning prestigious awards and accolades such as Elle's Innovation Award for Lip and Glamour Magazine's Best Lengthening Mascara for Saie's groundbreaking products.

Prior to founding Saie, Laney Crowell held noteworthy positions in the beauty and fashion industry, including serving as the Executive Director of Online Global Communications at The Estée Lauder Companies Inc., Fashion and Beauty Director at StyleCaster, American Market Editor at ELLE Magazine, and Fashion News Coordinator at Lucky Magazine.

Laney Crowell's unparalleled industry experience and visionary leadership have positioned her as a trailblazer in the clean beauty space, garnering Saie recognition as 'The Clean Beauty Brand You're About to See Everywhere' by Harper's Bazaar.

Residing in Brooklyn, NY, Laney Crowell continues to innovate and drive positive change in the beauty industry alongside her dedicated team at Saie.