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Heidi Joy Tretheway
Fractional CMO | B2B SaaS & Professional Services
Heidi Tretheway is a seasoned marketing leader specializing in B2B brand marketing strategy and content marketing for demand generation. With 18 years of experience, she excels in building and leading globally distributed marketing teams for high-growth SaaS brands. Heidi is passionate about creating new categories and implementing go-to-market programs that drive results. She has a track record of achievements including growing SaaS revenue by 200% YoY, scaling content teams to generate significant sales leads, and leading successful global rebrands.