Katrina Wong

Katrina Wong is a seasoned professional with over 20 years of experience in customer-facing roles across marketing, go-to-market strategies, and revenue growth in both B2B and B2B2C SaaS/Enterprise software sectors as well as B2C marketplaces.

Her expertise spans various domains including Product Marketing, Demand Generation, Content Marketing, Marketing Communications, Customer Marketing, User Acquisition, Lifecycle Engagement and Retention, Account-based Marketing, Event & Field Marketing, Developer Marketing, and Community initiatives.

Katrina has successfully spearheaded initiatives such as creating new market categories for large public Enterprise software companies, scaling growth stage and pre-IPO businesses, accelerating growth for B2B and B2C marketplaces, expanding SaaS companies into new markets, transitioning SMB products to the Enterprise segment, and facilitating go-to-market strategies for Seed and Series A startups.

Passionate about areas like category creation, product-led growth, API-first platforms, team leadership, career development roadmaps, predictive and generative AI, data integrations, platforms, data science, and AI/ML technologies, Katrina actively gives back to the startup community through investment and advisory roles.

With a background in Computer Technology, Environmental Health, and Environmental Toxicology from renowned institutions like Columbia University, New York Medical College, and the University of California, Davis, respectively, Katrina possesses a solid educational foundation.

Her illustrious career includes leadership positions such as CMO at New Relic, Divisional CMO & VP Marketing at Twilio Segment, CMO & VP Product Marketing at Segment (acquired by Twilio), VP Marketing at Hired (acquired by Vettery/Adecco), Global Head of Demand Generation & Sr. Director at Taulia LLC (acquired by SAP), and various roles at other notable companies like Zuora, Salesforce, Blue Martini Software, and PricewaterhouseCoopers.