Hedi Sersoub

Hedi Sersoub is a multifaceted entrepreneur, primarily known as the founder of The Mechanists, an automotive jewelry and lifestyle brand that specializes in creating unique pieces inspired by classic cars. His journey into the automotive world is deeply rooted in personal history, as he grew up in a family with a strong connection to automobiles; his grandfather was a mechanic and his father worked in the petrol industry, fostering a lifelong passion for cars and craftsmanship.123

Background and Career

Before founding The Mechanists, Sersoub worked in the luxury hospitality sector as a lifestyle manager, where he honed his skills in creating memorable experiences for clients. This background laid the groundwork for his approach to The Mechanists, emphasizing authenticity and personal connections over mere transactions.23

The Mechanists

Established in 2017, The Mechanists began with the creation of jewelry pieces like the steering wheel bracelet, which reflects Sersoub's love for classic cars, particularly Jaguar models. The brand's philosophy centers on "crafting legacies" and celebrating automotive heritage through artisanal craftsmanship. Sersoub collaborates with skilled artisans in Birmingham's jewelry quarter to produce handcrafted items that resonate with car enthusiasts.134

In addition to The Mechanists, Sersoub co-founded the International Automotive Photography Awards in 2020, aimed at recognizing and celebrating the artistry of automotive photography. This initiative reflects his commitment to building community within the car culture.12

Personal Insights

Sersoub's work is not just about products; it embodies a lifestyle that values slow living and craftsmanship. He believes in creating meaningful connections through his work and has expressed that success is defined by authenticity and integrity.13 His passion extends beyond cars to include photography and other mechanical interests, showcasing a well-rounded creative spirit.

Overall, Hedi Sersoub stands out as a visionary in the automotive lifestyle space, merging his personal passions with professional endeavors to create a brand that resonates deeply with enthusiasts around the world.