Hector Jaso

Hector Jaso is a seasoned CX Customer Experience Expert with a vast background in managing and directing quality assurance programs, customer relations, and strategic planning across international markets. He studied Actuarial Science and completed various Diplomados in Planeación Estratégica and Estadística Aplicada at the Instituto Tecnológico Autónomo de México. Jaso began his career as a Senior Account Director at Ipsos, then swiftly progressed to the company's Managing Director roles at Ipsos Loyalty Brasil and later Ipsos Loyalty México. Before joining Ipsos, he was the Business Unit Director at GfK. Jaso is a prominent contributor to "The Wallet Allocation Rule, " a New York Times best-selling book on customer loyalty. He is an experienced executive with a keen interest in implementing strategies aimed at achieving optimal customer experiences.